values

Our software and creative agency values come from personal principles

How we work professionally is driven by what we believe in personally.

This is why we deliver projects on time and get results.

Achieving effective outcomes for our clients by providing flexibility has been a fundamental principle since Colonel Duck was founded in 2012.

To provide a flexible approach, we have a culture based around six pillars: respect, ownership, perseverance, pragmatism, perspective and balance.

It is by applying these pillars to how we deliver our products and services that we can provide our clients with the flexibility that they need.

A graphic image of one of Colonel Duck's key Values - Respect

Respect ensures that we adapt the way we work

Respect is about understanding each other when working together. Our approach is to tailor what we do to fit in with the people that we work with.

Ownership means taking responsibility for making it happen

Ownership is our belief that there is a better way than just saying something is wrong. If we notice an issue, we actively look for a solution.

A graphic image of one of Colonel Duck's key Values - Ownership
A text image that displays the word Perseverance - one of Colonel Duck's values

Perseverance simply means that we never, ever give up

Perseverance means that we keep going in the face of adversity. We never give up on a set goal; we change our approach to make it happen.

Pragmatism ensures we keep it simple and make it easy

Pragmatism drives us to simplify and make processes more efficient. Our starting point is saying what we mean and meaning what we say.

A text image that displays the word Pragmatism - one of Colonel Duck's values
A text image that displays the word Perspective - one of Colonel Duck's values

Perspective makes us focus on what needs to happen next

Perspective allows us to deal with mistakes in the right way. We focus on what needs to be done and learn from what happens.

Balance unites our values that form our approach

Balance keeps our starting point rational and considered. Passion and emotion is used to drive, not decide, what we do.

A graphic image of one of Colonel Duck's key Values - Balance

We are often asked "Where did your name come from?".

Colonel Duck is more than just a memorable name.

Find out why by reading our origin story.

 let's have a proper conversation contact us
info@colonelduck.co.uk
0121 426 3776
Studio 2, Weekin Works
112-116 Park Hill Road
Birmingham
B17 9HD
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