Awareness campaigns provide continued reinforcement of a message over a period of time. As a creative agency, we work with businesses and charity organisations to make their awareness campaigns successful. We do this by providing consistent campaign management and thought provoking creative campaign content.
Campaign content is a set of videos, animations and design that link back to an overall awareness campaign message. Video, animation and design are the perfect formats for communicating awareness campaign messages. In the majority of awareness campaigns, the communication is to a new audience who may not have existing knowledge of a business culture or cause. It is therefore vital to capture the audience's attention, conveying the reason why the knowledge is important quickly and concisely. Video, animation and design visualise the awareness campaign message, making it easy to understand and engage with.
From our experience, we know that to produce successful content we need to dedicate time to understanding the target audience. Only by understanding the audience can we propose and create videos, animations and design that speaks to them and inspires action.
We also dedicate time to understanding each of our client's business or cause, including interacting with different key stakeholders. This understanding not only results in campaign content that communicates every aspect of an awareness campaign message, but allows us to act with a degree of autonomy. With this knowledge we can produce campaign content without relying on our client’s guidance, saving them time.
Awareness campaigns can run over a long period of time. It is therefore important that content can be iterated or updated should unexpected circumstances occur. This is why we provide a flexible approach when producing awareness campaign content.
We are flexible about how we work with our clients to adapt campaign content, delivering it where and when required. We base our approach and the work that we produce around both our client’s schedule and the timeframe for the Awareness Campaign.
We have worked with both charities and organisations, working to achieve set aims and objectives and using metrics to measure the effectiveness of our actions. These are some examples of the national campaigns that we have either managed or produced awareness campaign content for.
Through our flexible approach on the awareness campaigns for Fulfilling Lives we create videos, animations, design social media content and manage a website.
We ran Willmott Dixon’s health and safety culture awareness campaign, engaging construction workers using videos, animations and designed social media content.
We produced a creative video, and provided a flexible approach, to share a story as part of Willmott Dixon’s ‘All Safe Minds’ mental health awareness campaign.
Since 2015 we have worked with BVSC programmes Changing Futures Together, Birmingham Mind and Ageing Better to create compelling awareness campaign content.
We built a bespoke website and provided SEO services for the Friends of Clarendon Palace after they received a grant from the National Lottery Heritage fund.
For construction contractor, we produced a creative video with animation about quality delivery for a World Quality Day awareness campaign.
We utilise our video production, animation, design and website services when working to produce Awareness Campaign Content. When we run Awareness Campaigns, we utilise our Campaign Strategies and Campaign Management services.
Video captures the imagination of an audience, leaves them with a lasting impression and prompts action.
Animation can visualise the impossible. The animations we create are powerful tools that make processes and concepts easier to understand.
Good design is eye-catching. Outstanding design is also engaging and functional.
The websites we build are more than just beautiful, feature rich and secure. Our websites resonate an organisation’s brand and message.
Campaigns provide continued reinforcement of a message over a period of time. Our campaign strategies plan out the best way of doing this.
Successful campaigns require consistent management from a flexible creative agency. Our campaign management is focused on communication and real-time reporting.